When we manage clients, we want to make sure they feel secure and safe. We generally sell WordPress sites on the basis that it is simple and user friendly, so we should do everything in our power to provide that experience.

We feel this area has been lacking in the client handover process. Let’s say you’ve made your fantastic website and taken care of your client the whole way through. You hand them the login details and they’re greeted with a foreign logo and a ton of unfamiliar options. Suddenly they don’t feel so secure anymore.

You may have had clients asking: “What is WordPress? And how is WordPress involved in my site?” To non-technical clients, of course WordPress is a bit confusing. They may not understand the role of WordPress and that it is an open source content management system used by many developers. Sometimes it’s not valuable for your client to know that either. The most important thing is to provide your client with the experience and security that they expect. You want them to feel comfortable and secure. This is where White Label comes in!