The Best WordPress Local SEO Plugins to Help Improve Your Search Rankings
Last Updated June 13, 2022
Local SEO is one of the cornerstones of small business marketing today. You need to make sure your site is structured properly to take advantage of the local business listings Google provides. Making sure your brick-and-mortar business is discoverable by search engines helps make sure your customers are able to find you quickly. Local SEO is handled in a few ways but many of them are technical in nature. You need to make sure your site is producing proper schema data behind the scenes. Fortunately, for businesses running their sites on WordPress, there are solutions. Here is a list of some of the most useful WordPress local SEO plugins you can install on your site today.
Popular WordPress Local SEO Plugins
The following WordPress local SEO plugins are all available for free at WordPress.org right now. Some of them have premium versions with additional features. Fortunately, all of them offer core functionality that should meet your local SEO needs. The paid versions might offer some extra bells and whistles for you so take the time to research those more as well.
Five Star Business Profile and Schema
Five Star Business Profile and Schema is the premier WordPress local SEO plugin available for free today. You can use this plugin to take care of all of your site’s SEO schema needs. There is quite a robust feature set that lets you add JSON-LD schema to every page or post you have. The plugin, out of the box, supports all of the organization and rich result schema types. It offers support for multiple locations if your business caters to more than one area or has multiple physical locations. The Five Star Business Profile and Schema plugin even provides the means to embed Google Maps and display your hours of operation right on your site.
This piece of software was originally released by its owner in July of 2014. It is currently on version 2.3.6 and last experienced a revision on November 7th, 2023. The newest edition works on WordPress 6.4.1. This plugin is currently functioning on over 10,000 WordPress sites. It has had over 323,570 downloads. There have been 4 assistance requests with a 25% response rate. Five Star Business Profile and Schema has below average support from its owner. Reviews for Five Star Business Profile and Schema are very positive. Many of the users who left an evaluation found this plugin to be great.
Security Issues and Vulnerabilities
There has been one recorded security or vulnerability issue with Five Star Business Profile and Schema. The security problem was fixed and here are the details.
|1/18/22||Subscriber+ Page Creation & Settings Update to Stored Cross-Site Scripting|
This was a medium concern issue that was fixed in version 2.1.6.
The paid version, Five Star Business Profile and Schema, offers a handful of additional features you can’t find in the free version of the plugin. Most importantly, the premium release has tools in place to help you create your schema faster with the addition of default values. WooCommerce integration is included in the pro version of Five Star Business Profile and Schema as well. Proper schema is important for e-commerce sites in order to make sure your products get listed in search engines properly. This isn’t a local SEO issue but you can take care of two problems with one plugin using Five Star Business Profile and Schema.
Local Business Schema Lite
Local Business Schema Lite is an incredibly simple and functional WordPress local SEO plugin. In fact, this is one of those WordPress plugins that developers love because there is limited functionality which means limited chances for problems. You can use the simple interface provided by Local Business Schema Lite to set and produce the JSON-LD schema your site needs. All you have to do is tell the plugin details about your business: name, address, logo, phone number, and website address. That’s all there is to it. The plugin takes care of the rest by making sure your schema is properly inserted into your site’s code for search engines to read.
This piece of software was initially released by its creator in October of 2017. It is now on version 1.2 and last had a revision on October 12th, 2020. The most recent edition operates on WordPress 5.5.13. This plugin is currently functioning on over 2,000 WordPress sites. It has had over 13,670 downloads. There have not been many support requests from users. Reviews for Local Business Schema Lite are very positive. Many of the users who left an evaluation found Local Business Schema Lite to be great.
WP Google Street View
WP Google Street View is a combination plugin. It offers local SEO schema support and the ability to embed Google Street views into your WordPress site. Since this article is about local SEO we’ll focus on that but know if you want to embed a street view this is a plugin worth investigating. In terms of local SEO, you can use WP Google Street View to add proper schema to your site for search engines to process. Everything is handled for you. The plugin makes sure the JSON-LD it generates for your business data is valid and correctly inserted. You don’t have to lift a finger to add local SEO schema to your website and you get the bonus of including Google street view maps inside your site’s design.
This piece of software was first published by its creator in May of 2020. It is currently on version 1.1.1 and last saw an update on November 20th, 2023. The latest edition operates on WordPress 6.4.1 and requires at least PHP 5.6 to run on your server. This plugin is actively running on over 400 WordPress websites. It has had over 6,310 downloads. There have not been many support requests from end-users. Users score this plugin as average.
Local SEO For Divi & Gutenberg Blocks
Local SEO For Divi & Gutenberg Blocks does exactly what its name suggests. You can use this plugin to add local SEO schema to your site and then integrate that data using the popular Divi theme or the default WordPress block editor. For Divi users, this plugin lets you add your store’s address and your hours of operation. You can even embed a map using the theme’s builder interface. The same functionality is available for WordPress sites not using the Divi theme. For those users, traditional blocks are provided so you can get the same features regardless of the theme you use.
This plugin was originally released by its developer in November of 2021. It is actively on version 9.2.2 and last saw a revision on August 28th, 2023. The most recent edition runs on WordPress 6.3.2 and requires at least PHP 5.6 to run on your server. It has had over 600 downloads. There have not been many assistance requests from users. Reviews for this plugin are very positive. Many of the end-users who left an evaluation found this plugin to be useful.
There is a premium version of Local SEO For Divi & Gutenberg Blocks that offers some additional functionality. The mean feature you get with the paid version, over the free release, is the ability to create a store locator. You can embed this store locator anywhere on your site using the same Divi or block editor choices we described above for the free plugin’s feature set.
What’s the Best WordPress Local SEO Plugin for You?
So that’s our look at some of the best WordPress local SEO plugins out there right now. We recommend you give them all a good look before deciding what is best for you. All of these plugins will help improve your local SEO performance so make sure, if you have a physical business, you are using at least one of them to enhance your WordPress site’s capabilities.
You might be interested in checking out our White Label WordPress plugin. If you, or your WordPress users, find navigating and using the admin confusing our plugin can solve that problem for you. Adjust, change, and remove elements of the WordPress admin to make the interface simpler to use for less technical users. It’s a great plugin for WordPress agencies and marketing firms who want to cut down on their support time helping their clients update their sites.
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